That is really just the standard "style guide" of the site. YC companies are always referenced that way in titles.
It seems a bit unfair to make the assumption there is something opportunistic going on. The 1000Memories team are very thoughtful about the sensitive nature of their business in my experience.
It seems a bit unfair to make the assumption there is something opportunistic going on. The 1000Memories team are very thoughtful about the sensitive nature of their business in my experience.