[mc3]

10 labels and app for $99 is a great price, even for the home user. I imagine that would get cheaper with time and scale? I could imagine this product as a "Shark Tank" kind of product. Parents would pay $99 to stick this on their kids most important items (school bag, etc.) to save time getting ready. Most people would use it on their keys. Would be handy on a phone too even if it has a find function using gps.