[artyomavanesov]

We already see a hint of this outcome in apps we use today. Our Facebook feed which consists of content-rich widgets is the product of an algorithm's best attempt at predicting what content we want to consume and how we want to consume it. However, this article is about context, not content.

> I lament the day that unpredictable icons line a toolbar changing as often as I change a tool.

If you visit booking.com it's unlikely you'll ever see the same website twice. That's because their product team is continuously A/B testing, trying to come up with the best one-size-fits-all solution.

Although their designers' decisions are based on usage data, the data will only tell that button A outperforms button B, not why. And that's because our devices are unable to accurately measure what we're doing and what state we're in.

With the right data algorithms could make layout and even component level design decisions, but tailor them to individual users instead of user personas.