[ronyfadel]

The engineering behind this is indeed rad, but (playing devil's advocate): doesn't this go against the lean startup (also, YC) way of releasing MVPs that don't "scale"? In this case, re-engineer circuit design, write your own bluetooth stack (in part). Wouldn't they have gotten to market faster and learned faster with off the shelf parts to test their idea out?

[_xnmw]

Yeah it does seem like they put a ton of effort into this before proving demand, but fuck lean startup. This is called "building great stuff".

[mc3]

Not an expert, but this sounds like this tech needed to be developed to make the product useful for it's job. The MVP wouldn't have the "V" using off the shelf components.

[bschwindHN]

That should be telling you that "lean startup" and all those other conventions don't always apply. It is not necessary for success, and success isn't guaranteed if you _do_ follow them.