[farlington]

Great point. It's interesting to think of crowdsourcing websites as just another channel through which designers can sell templates.

If the customization/client service end is kept to a minimum, a 10% conversion would probably be a pretty nice, relatively hassle-free business. There'd be an initial investment of time in developing a stock of templates to use, but after that, a designer could probably profit off the same work for quite some time, with a minimum of effort dropping in logos, changing colors and swapping stock photos.

And for every 'contest' won, a 99designer would make way more than they could selling a single psd template—not to mention having a much more aggressive sales strategy and zero advertising costs.

It kind of makes you wonder who's exploiting who.