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by Ahwleung 2379 days ago
You must not be familiar with the streaming/twitch community. Even modestly popular streamers/youtubers are easily able to acquire hundreds if not thousands of $5/month subscriptions. YouTube itself offers $5/month "Channel Subscriptions" that give you access to exclusive content (of a single creator), which is exactly this product. Plenty of people like individual creators enough to throw $5 their way for ad-free higher quality videos and "behind the scenes" content.

It's not meant for random individuals to post their cat videos and make a quick buck, it's a monetization option for popular people/communities that gives them more revenue streams, which is great if it gets them out of the fist of Google/Amazon. Having 80% of your revenue tied to a mega-corp's ad rate is a big incentive to diversify...
2 comments
AnIdiotOnTheNet 2379 days ago
> Even modestly popular streamers/youtubers are easily able to acquire hundreds if not thousands of $5/month subscriptions.

I can't find any statistics for twitch subs easily, but it seems like "modestly popular" in your view equates to a very tiny percentage of streamers.

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Ahwleung 2379 days ago
SocialBlade is a decent place to start for engagement numbers, and yes it absolutely is a very tiny percentage of YouTubers/steamers. But the business model is there - upload your videos, maybe do some "extra content" a la patreon, and get a diversified revenue stream as well as a platform to post your non-advertiser friendly content. They also aren't running through any cloud providers (although they are using a few CDNs), competition in the video space is always good.

One thing not being mentioned much in the comments are the nuances of a subscription-only model. People who don't like the content will simply never see it, they've stated themselves that as long as it's not explicitly illegal (child pornography, weapons manufacturing, etc) they'll allow any creator onto the platform. Although we have yet to see it tested, what happens when a publicly loathed far-right community sets up shop there...

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oehpr 2379 days ago
The reason that works is that the people actively streaming are sitting right there, in front of you, interacting with you.
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