[reaperducer]

So why do we let people tell us it can’t be done on the internet?

Precisely.

There is an entire multi-billion dollar industry built upon instilling fear in advertisers that their ads might not be fully "optimized," whatever that means these days. Google is at the head of this list.

Amazingly, Coca-Cola, McDonald's, Pepsi, Boeing, and every other large non-tech company managed to become enormous companies by advertising in significantly less targeted ways through newspapers, television, radio, billboards, magazines, etc...

The notion that ads not targeted by Google or Facebook are wasted money is a lie invented by the targeting industry to keep itself in business.