[softwaredoug]

I find ad labeling on Google increasingly subtle. Ads seem to be so voluminous on Google lately that there’s no organic results to contrast them with above the fold. By definition (2), if I only see paid results above the fold, I think it’s fair to argue it has become an advertising engine. Search users are scrolling down results less and less, and there’s a tremendous bias towards the top results. When there’s no organic results above the fold, to users Google often feels like it’s completely driven by ads.