[AnthonyMouse]

That's assuming the incumbents are giving the premium for those customers to the drivers.

But even if they were, the drivers are in a competitive labor market. If you get the customers with lower prices then you can also get the drivers because they'd rather be working for your rate than not at all.

[zonidjan]

But you will never get customers without drivers and you will never get drivers without customers.

Plenty of Uber/Lyft competitors have tried and failed. Heck, a few different companies tried here in Austin once we grew a spine and banned Uber/Lyft, only to die as soon as they came back to town.