[chrstphrknwtn]

I think this design system made by Zomato is just that though, a foundation and tool to communicate in a unified and consistent manner... for Zomato.

I agree with you about bootstrap, bulma, material design, etc... it seems really weird to adopt an off-the-shelf visual language. I think in most cases the convenience of doing so outweighs the the disadvantage of looking like everything else. And in other cases looking like everything else can actually be an advantage.