[thaiyoshi]

I remember really wanting to like B&N e-mails. The thing that annoyed me was that they would always pretend to have great deals just for me. Then I realized that all of their 20% off deals would still cost me more than buying the book from Amazon at their normal price. Plus as alluded to in the article, I never saw any books/movies/CDs that jumped at me. I finally gave up and unsubscribed.

I love Border's e-mails on the other hand. They send me coupons varying from 10%-40%. I think that they do data mining to figure out which e-mails I respond to. I'm trying to teach their learning algorithm that I only use 40% off coupons;-)