[philwelch]

There was targeted advertising in the 90’s. A lot of it uses direct mail, and profiled consumers based upon their magazine subscriptions. But other things like grocery store loyalty cards and the like were used back then, too. Television, radio, and print advertising was and is targeted by demographic.

[ng12]

Literally the entire purpose of the magazine industry is targeted advertising. The only reason to publish something like Cosmo or Hustler is to sell adds targeting the types of people who read Cosmo or Hustler.