[munk-a]

If this tool exists and allows ads to be viewed with the same visibility as their normal targeting then why are they bothering with targeted ads anymore?

[mulmen]

Because most people don't go out of their way to view advertising.

[koolba]

If people realize they can use this to search directly for housing I can see a side business of creating min priced facebook ads just to get listed.

[mandelbrotwurst]

I believe the idea is that while the tool gives you an interface to find those ads, it doesn't replace the ads that you see during usage of the rest of Facebook.