[goler]

I agree and an important question is what is a good strategy to mobilize action in advance of disaster. The news is full of warnings about impending disasters. (Most) people can't evaluate the relative risk of each of these events, so the natural response is to be overwhelmed and assume we will deal with it when/if it occurs. I don't know if it would have much of an effect on how inclined readers would be to act, but articles like this one would be a lot more compelling if they included real data that demonstrates NYC is at a greater risk than it has been in the past or than other similar cities around the world.