[truebosko]

I know where this article is trying to go, but as someone who rarely shops .. damn is it nice.

I went to Uniqlo in Faneuil Hall here in Boston yesterday. Simply walking into the store is an _experience_. It's in a historic district, surrounded by quick bites and other fun knick knacks, and the store itself is beautiful laid out.

This is where the physical store absolutely destroys the abysmal online experience. Curation and the human experience.