[robryan]

It depends what type of business you are I guess: If you want click through -> landing -> sale pretty much then Google is going to win easy. If you want to say build up a fan page or place people on your website without exactly directly monetizing their visit straight away then Facebook has some promise. With Facebook I just don't think that buy intent will ever be there like it is when someone is searching for a product on Google.

[hartror]

We have a social game so Facebook works quite well. People are in a relaxed state looking for entertainment.

[robryan]

Yeah definitely, that would be right at the Facebook end of the spectrum and probably be hard to effectively market on adwords.