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by perl4ever 2379 days ago
I didn't know anything about the ad industry, but it seems like you may be off by an order of magnitude. Click through rates average 3+%, and it costs around $2.70 per click.[1] That seems to mean an impression is worth in the ballpark of 8-10 cents. Based on my recent web browsing history tonight, I seem to have visited around one page per minute.

So, the problem is not how to create the infrastructure for micropayments, but rather that explicit charges would be very high - the effective cost of browsing the commercial web is about $6/hr, which is about twice what it cost in the mid 90s to use AOL.

I'm not sure of all the implications, but I think this should substantially change a person's views.

[1]https://valveandmeter.com/pay-per-click-statistics/