[buboard]

> those who commission ads are idiots because they aren't doing the most basic cost/benefit analysis

i should clarify i meant the effectiveness of ads overall, not just targetting. there is no doubt that online ads work, and that tracking ads perform better than display ads. However despite the shift to online ads, advertising spending overall is similar and it doesnt seem to have increased consumption. So i dont understand if the rise in online ad spending means anything (imho it's purely because online audience is bigger now).