[makotoNagano]

There are only 2 ways of pronouncing that, "Ascii enema" or "Ass cinema", both butt related... bit unfortunate.

[TallGuyShort]

Still not as bad as the BlackBerry company (Research In Motion, or RIM) careers website, "RIM.jobs"

[cogburnd02]

Or the old 'expertsexchange.'

[tombert]

or penisland.net. I'm afraid to look it up at work but as of a few years ago, it's still active.

[TallGuyShort]

It's still there. The "Pen Island" pen company. God damn.

[ihaveajob]

I love how the banner tries to undo the confusion: PENislandPENS.

[dmd]

Their logos are pretty great too.

[pattisapu]

"Your pen is

Our business!"

[paulmd]

Would you really want your sex change done by someone who's not an expert?

[wrboyce]

It certainly beats a kidsexchange (which was some kind of daycare website back in the day, if memory serves).

[OskarS]

It's "ask-inema" in my head.

[magic_beans]

That's the obvious answer. This is a name that looks great when reading, but sounds awful when spoken.

[makotoNagano]

that works

[dorfsmay]

I have been pronouncing it Askinnema in my head, because that's how people pronounce ASCII, and I then just added the suffix in what is the most natural way to say it for me - I'm ESL though.

[drngdds]

There's also "askeynemma", which sounds a little like a disease

[telotortium]

/æˈskinəmə/ for me

[michaelcampbell]

Or, "ascii nema", just like it's spelled.

But yeah, I can't get past the name; for this very reason.

[herohamp]

I've just been mentally saying "ASCII Cinema" I know it is objectively wrong but it's what the name is saying

[EncryptEntropy]

Thank you. I was apparently flagged just for pointing out the same and my comment has vanished. It was relevant. QQ