[oliwarner]

You're thinking too linearly.

In the adverts they show you what is most likely to convert today. Stuff you've been looking at recently. But every adview is another blob of data to profile you with for future recommendations.

We talk about Facebook knowing too much about us but they really only have a social handle on us. Amazon knows where we live, what we buy, how much money we have, when we're going on holiday, when we're pregnant, how many children we have, what pets we have, what cars we drive, what we like to watch, what we like to listen to, when we're home.

Every new B2C service they launch is another intrusion. Advertising is just one ring in a long chain. It gives them reach over everything you view online.