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by SmellyGeekBoy 2378 days ago
I'm not sure where you got this idea but it's completely untrue.
1 comments

He's 100% correct. Google Analytics is a "first-party" cookie and thus not blocked by any privacy helpers.

"Cookie blocking" and GDPR is just Google abusing its monopoly position, nothing more.

Source: I work in adtech.

Mainly 1st party but some features might use 3rd party.

-- For customers that are using Google Analytics' Display Advertiser features, such as remarketing, a third-party DoubleClick cookie is used in addition to the other cookies described in this document for just these features. For more information about this cookie, visit the Google Advertising Privacy FAQ.

Source: https://developers.google.com/analytics/devguides/collection...