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by Mirioron 2385 days ago
>All of today's ad-tech is set up and developed for that purpose. Whether overtly or covertly, it is the singular purpose, because the case is so clear cut: We are distributing the share of the pie between companies and consumers.

That's not entirely true though. Better ad targeting increases the "size of the pie" by increasing the chances that a consumer will find something that's useful to them.

>At this stage, it is entirely rational and ethical to consider the entire ad industry as hostile.

At that point, why not consider the entire software industry as hostile? They're the ones that enable this, so clearly they are also the devil. Life is not this black and white. Ads do serve a useful purpose, to which degree cookie based ads do that, I'm unsure, but it would be very difficult to start a business without any kind of advertisement.

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>That's not entirely true though. Better ad targeting increases the "size of the pie" by increasing the chances that a consumer will find something that's useful to them.

Most ads people see are not for novel products solving problems. The ads are just fighting for brand recognition and space in peoples brains. This parasitic and wasteful industry is squandering some of the brightest minds of several generations to dare. Ad cos are also wasting untold billions of dollars suffocating development of infrastructure and industries that increase quality of life.

The house of cards needs to come down.