[dorgo]

> You are not allowed to make personal discounts for each customer for example

It is surprising. Couldn't find anything about it in a quick search. It would also make flea markets illegal, wouldn't it?

I think that some forms of price discrimination are forbidden (but still practiced). Women pay no entrace in clubs, young students pay less etc.

[jcfrei]

Here's a recent example from the EU: https://eur-lex.europa.eu/eli/reg/2018/302/oj It addresses geo-blocking customers of online shops (and redirecting them to national versions of the shop with different prices).

[zwaps]

Price discrimination itself is not illegal (for example in the EU), it is only so if it is based on certain parameters. And this you'd need to prove in court, which makes it unlikely that regulation will solve this issue any time soon.

Beyond the legality of the issue, the point remains: Here, companies and consumers are strategically at odds.