[nanokilo]

On the other hand, if an airline offered these seats, I'd definitely choose them over the competition.

Better seats might not drive more seat upgrades, but it might drive more traffic to your airline.

[ggm]

Absolutely agree. If the marginal cost of this on a seat during a refit which has to happen anyway is low, could happen and could be a deal-breaker once word leaks out. Cathay made economy cramped, people went to Emirates. This could be a fight back move to regain lost market share?