[jhanschoo]

> deception

Whoa, that's some strong language!

> never what the layout suggests.

I suppose that the current fashion's major problem is that the silhouettes are too sharply defined. Probably, one way to fix it is to have multiple of them with some offset, so that the silhouette suggest the kind of media (text) that would eventually be displayed, without also suggesting how they would be formatted.

> aggravating user experience.

That's a legitimate criticism for the choice of placeholder, but not pertinent to the current topic. My claim was that the lack of actual text presented to the user makes the user more conscious of the delay.