[dansingerman]

Really? I stopped at the second one and decided to read this thread instead (where the currently top voted comment is a pertinent summary)

[haribilalic]

That's still twice the page views that they would have received if it was all on one page.

[dansingerman]

But way less user engagement / time on site / likelihood of me coming back

[icefox]

A data point to back this up: after reading high quality articles presented in a good fashion I have actually typed in and gone to http://www.theatlantic.com/. This was a good article presented as if it was on aol.