[PHPAdam]

Football Industry just need to tighten their contracts to ensure that people stick to selling in their regions. The issue is that a Spanish company has sold a box to a British pub.

Instead of territorial argument with the other broadcaster, Sky decided to take legal action against the pub operator.

[seanos]

No, the issue is whether or not a rights holder can licence content on a country by country basis at all within Europe. This may also have implications outside of football such as the licensing of films etc.

Also, it was a Greek broadcaster (NOVA Sat) in this case. The box itself will be generic but the landlord may have paid a subscription fee for the NOVA Sat channels.