i wouldn't call it basic - the materials and fixings are very very very expensive, and the actual patterns of the clothes are ungodly complex. cobrax buttons are ~$5 each for example.
Having watched a bunch of videos about their clothes out of curiosity, I have to say they do seem to make use of decent-quality materials, with the caveat that Gore-Tex never lasts as long as it's supposed to, and it's completely impossible to repair once it starts delaminating.
As for the cut and features, yeah they have a few cute tricks and features, but nothing to justify the hype and pricing.
As for the cut and features, yeah they have a few cute tricks and features, but nothing to justify the hype and pricing.