[braythwayt]

Another possibility is that their reasoning was:

1. Raise some money.

2. Spend it on sales, even if their COS exceeds the margin on each scooter.

3. Rack up some "engagement" and "traction."

4. Raise another round.

That's basically what WeWork was doing: Spend so much on commissions that they were losing money acquiring tenants, but raise money based on various BS "metrics."