[p90x]

The media likes to talk about twitter and facebook because it is profitable. Social media stories have good margins, and wide market appeal.

Getting source material for a story is very easy and very cheap, this increases their margins as opposed to paying a correspondent and crew which is very expensive.

Also, talking about social media allows an uninformed and uninterested western audience to relate to the events in a far away place. This increases the potential market of the story.

News is a business, stories are their product.