[ebrewste]

I was on a team that would do present to groups about how to improve their products and would some short presentation on a tech topic, like rolling out Wi-Fi in real products. Being part of the team, I listened to all of the talks and participated in break outs with engineers. Seeing the commonalities was number one. Then coaching the really reluctant engineers. Little by little, by parroting what the business and C-levels were saying (when it resonated with me), I would see the light and polish my message. It's been a bit by bit journey, but I no longer avoid jobs like calling a bunch of customers to see what their needs are.