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by JMTQp8lwXL 2382 days ago
It's pretty annoying when you walk into a place like Chipotle and they're making five online orders in front of you. Like, I'm standing right here. I put way more effort into doing business with you by making a physical presence. Please prioritize my order.
2 comments

Chipotle doesn't make online orders on the front line, so there's that.
Some Chipotle locations have a separate line for take out orders, but not all.
At my Chipotle, they do. It may vary based on location. People have disagreed with me, but I still believe it's poor customer service to ignore your customers.
To flip that around, their customer acquisition costs for online orders is probably lower, and their customer retention for online orders could be higher too.
Ignoring walk-in customers is eating the goose that lays the golden eggs
It's not ignoring. It's FIFO. How is that unfair? Just seems like an HNer's ego trip that someone ordered something before him and, gosh darnit, he can't even see them!
I disagree that it's an ego trip and I think many other people would feel equally inconvenienced. Is it slightly irrational? Sure. Were they there before me? Technically. But they clicked a button. I walked in. For that reason, I think I'm more valuable of a customer. We can virtue signal and pretend we don't have egos, but I'll readily admit mine in this scenario.

Saying it's "just FIFO" is, well, too logical. Because if it were simply logic, I wouldn't feel inconvenienced. Feelings defy logic. The person who ordered online isn't going to notice the two or three minutes, since they aren't standing in line, but I do. And the person who has to wait the food, is actually get paid to do so, as a courrier. I am not. So maybe the FIFO should account for that, is what I'm suggesting.