[Lerain]

I am a great fan (as much as one can be a fan of an analytics tool) and advocate for matomo. They even have server log analytics with no client-side tracking whatsoever.

We're using it for a big variety of clients small to big and sure, it's less capable than Google Analytics, but then again – most of our clients are just interested in simple visitor statistics to validate certain assumptions, not whether or not James Doe's engagement with our site has been 4.32% better after his second Flat White at Starbucks.

When ever there's a viable alternative to a Google product – go for it. Matomo is 100% viable and I feel much better tracking (anonymous!) user-behavior this way.