[martokus]

I don't get this. Small personal website are not going to pay money. Business websites in general will not leave GA and not because of the analytical aspect but because of the integrations. Businesses use Google Ads, GA ties in closely with Ads. Then you connect to Data Studio for your dashboards. And deploy through GTM. It's a whole eco system that's hard to replace by a single piece of software. As much as I'd love to stick it to Google as a person responsible for a business site I can't afford it.

[pauljarvis]

Not all businesses use ads or data studio though. Those folks are looking for quick and easy stats they can use to run their business, like what content is popular, what referrals are driving traffic. And, if they're a business, they are making money, and at least some can afford to pay for expenses like website analytics. Like all software, it's not for everyone in every situation, but it is for certain folks in certain situations.