[nika]

Don't know NJ well, but having been there for awhile I can say that I would much rather live in a cost effective area and have a good daily commute than work in NYC. It may be "cooler" but it is a lot more expensive, and a lot less convenient.

Pursue employee happiness and productivity over panache anyday. Chasing panache will get you nowhere, and it is ultimately going to exceed your budget.