[bassman9000]

AMP is Youtube for written content. A strealined conent delivery platform prioritizing UX that the publishers failed to create themselves all these years.

Do you pay for youtube? Because the vanilla youtube experience is an ad-ridden UX nightmare.

If AMP is YouTube, AMP sucks.

[mrtksn]

I use adblocking on Safari(mobile and desktop), so the web experience for me is very good. On the iPhone App, the ads are annoying but I do understand that this is how the content is paid for, so I am O.K. with it.

The main difference is that with many websites things jump around when on Youtube the design is clearly defined. There's no cognitive load in trying to find the content between those "subscribe" popups and menus etc.

They clearly designed their experience with the understanding that you are there to watch a video.

Actually, YouTube's website is so good that the first thing that appears on the page is the video and it starts playing when the rest of the page(like, subscribe buttons suggested videos etc.) is still loading and not rendered.

Most websites on the other hand act as if the content was the bite to lure you there and try to make you subscribe/create an account/ allow notifications/show you ads and it's their failure if you actually happen to consume the content that was promised to you from the link you clicked.

Completely different experiences.

[bassman9000]

What's the point of praising youtube's UX if you're blocking part of it?

[mrtksn]

I'm blocking ads on all the websites, my content blocker is not youtube-only. Still, other websites suck and Youtube is great because UX is not just about ads.