[emodendroket]

No, I'm well aware that that's what it's "about," just like I'm well aware that the search engine is mainly about advertising. I just don't care what it's about so long as the results are beneficial to me -- which they definitely are. When I see the AMP icon I know the page is going to load much faster

[pixl97]

Always question what long term loss you are taking for these short term gains.

[munk-a]

I really wish content servers considered that before letting all their sites become ad laden wastelands.

The web infrastructure we have today can respond to pages blindly fast if proper optimization is done, bloated front end frameworks and malvertising counter all of that to draw it down to molasses speeds - and the "I want to server my stuff to my users" argument is only valid if it's to extracting ad revenue from them - I think it's just time to reeducate people on the fact that ads may subsidize content but they can't fully sponsor it outside of niche situations.

[emodendroket]

I suspect I am not losing very much at all by preferring to click AMP links.

[mrtksn]

Are we going to lose high-quality paid by the reader content? Probably not, because that already happened to the newspapers. They were replaced by the "get a view at any cost, track the user through all means possible, it's all about eyeballs on ads" folks and now they are warning us that they might be next and we, the readers, should decline reading the low quality fast.

[vkou]

The long term loss for short term gains that we're already dealing with has been the page bloat over the past decade.

AMP is the solution to that long-term loss. It's not the best possible solution, but it's the best that we currently have.

Prior to AMP, the web didn't give a rat's ass about performance.

[manderley]

To me, AMP is annoying because it means I have to make two extra clicks to get the real site to load.

[adammenges]

use duckduckgo! :)

[AlexandrB]

> I just don't care what it's about so long as the results are beneficial to me -- which they definitely are.

Are they though? With the search engine example, how do you know that the engine is not biasing your opinion so that you act against your own self-interest and to the benefit of the advertisers?

The AMP situation is a bit more complicated, but how are you sure that AMP is beneficial to you in the broad, long-term sense?

[emodendroket]

It is quite simple. My calculation is: 1) an AMP page will load much faster 2) clicking on an AMP or non-AMP page will have nearly no effect on me in the "broad, long-term sense;" to the extent AMP more generally may adversely affect me, my own personal participation in it has pretty much no impact at all.