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by dkarl
5614 days ago
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A brief guide to a customer acquisition, i.e., your business was bought for its customers. 1. Even though they didn't buy you for your technology or your human capital, they will tell you they did. 2. They'll tell you that they bought you because they never could have accomplished what you did, because of your talented personnel and unique culture, which they plan to carefully preserve and benefit from. 3. Then they will deprecate your technology, drive away your best people, and force you to work just like they do. 4. When the shit hits the fan, the product declines, and you can't even get small releases out the door, you'll think, "Aha, now at least we will get our 'told you so' moment, when they finally realize what they've done." But they knew all along what they were doing. They wanted your customers, they got them, and they don't feel any sense of loss at what they destroyed. |
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