[danimal88]

Engineers like to hire engineers (and designers/product people). I think its because the utility and scope tend to be pretty obvious and you can always see more and more to build. As a founder with an engineering past (although you never stop being an engineer!), I always find it a bit trickier to hire the non technical parts because you need to do their jobs first to really know what you need and generally, you need to navigate more ambiguity in an area of the business where you have less training and experience. That said, for the right products and business, you can probably get a way with borrowing resources from engineering for some marketing - I find that engineers with high EQ often make great digital marketers assuming they have some creative/content generation skills because they can really tune ads and think about the whole funnel in a very technical and numerical way. I have also found that it helps to have entirely nontechnical for the creative and advertising as well as there are a lot of places where engineers just can't always see past their engineering goggles.