[thepratt]

For the patent section, I don't understand how any of the 3 are worthy of a patent or were able to be patented. I'm not sure of timelines, but for the 3rd[1], isn't that what Instagram integrated ages ago with circles linked directly to a checkout - prior art?

[1] system to automatically match an item in an image, against its equivalent in a database with ecommerce links to purchase that same product.

[dboreham]

I haven't read these claims, but I have been involved with patents here and there and: aren't almost all granted software and business model patent claims bogus in one way or another, usually either obviousness or prior art?