Podcast ads are a dream compared to the web - this will damage that if your product is even half successful.
If the same was done for TV on a mass scale then you'd sure as shit see invasive DRM in TVs ready to stop you from altering the stream during an ad break.
If the same was done for TV on a mass scale then you'd sure as shit see invasive DRM in TVs ready to stop you from altering the stream during an ad break.