[corodra]

Exactly. Because the podcaster is saying the script (normally), we may actually listen (pay attention) to it. That's what they hope for. If there isn't even a chance in hell that we would even START to hear it, then there's no more ad spending. Which means there's less content because not everyone can do the stuff for free at high quality.

[mywittyname]

Even if you skips 90% of a 90 second ad, the advertiser still has 9 seconds to get a pitch in. Sometimes in advertising, just reminding the users you exist is enough. If you hear "Dave's Pizza" twelve times before going to the grocery store, then you're much more likely to subconsciously grab one if you see them one in the freezer.

Podcast advertisers often fall into a category of product where name recognition is important. They are okay knowing that most of us skip the ads because they know the audience will hear the name before they have a chance to skip the ad.

[corodra]

I will say I do agree for the most part. I did try out square space for 2 months when I had a business idea. The idea was flawed to begin with... mainly because I came up with it when really drunk... but hey, I wasn't displeased with them (their ads are pretty honest) and I never would have tried them out if they didn't slap checks in a bunch of youtuber faces.

Actually... now that I think about it... I think I do respond better to podcast ads. There's 5 or 6 instances, this past year, that I checked out companies because of them. I've only done that once for a tv commercial in my lifetime and... I don't think I ever clicked on a banner ad before... on purpose. Never on purpose. Accident, yes.

I think it's because they're not, "OH MY SHIT LOOK AT ME! PAY ATTENTION TO ME!" types of ads.