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by nickthegreek 2390 days ago
How are they seeing that ads have been skipped? That seems like it would only happen if your player is spying on you.
2 comments

That seems like it would only happen if your player is spying on you.

No. It works the same way any newspaper, radio, and TV advertising work.

If advertisers sponsor a podcast and get zero return, then the advertisers stops sponsoring the podcast and the podcast dies.

A world where all podcasts have lo-fi production values and only weirdos with too much time and a LOT of interest in the topic at hand make them would be wonderful. The audio version of the early web. They can have podcast web rings instead of ads!
The coupon codes or referral links being advertised will see a drop in traffic.