[j45]

If there is a smaller part of your business that can generate $, it can be a good way to help you stick around/simmer until the timing is right for the demand to increase.

Products are about as much as deciding what part of your solution you're building that lines up with what the market is ready to actually do and growing from there incrementally.

A neat example of this I read about was how the iPad was designed for many years before the iPhone came out, but the iPhone in a way was a starter/training device for a larger touch computing experience.