[bumblebee4]

Actually I have looked at chicisimo.com. The page is full of tag clouds. If I am looking for clothes, why should I install the app?

I don't know your market well, so this is not deep advice. I just think that people who care about their look don't want to deal with words. They want to 'see' why your app helps them to look better.

To convince me, show me before and after pics. I don't care how you label stuff, I just want to see nice clothes that look good on me.

[jiofih]

I have to second this. The Chicisimo (how do you even say this by the way) site should be the b2b one. Way too technical and verbose for consumers, yet completely misses the visual aspect of showcasing what it actually can do with clothes & people.

Did you edit the site to make it more attractive to prospective buyers? I can’t see how “Omnichannel Personalization Platform for Fashion Retail” being the first block of content on that page is going to help convince users to install the app. Both “outfit ideas” and “outfit of the day” buttons are broken, and they look disabled with the faded color. The text sells the technology and not consumer benefit. Why are the outfits of the day not shown here, with user profiles to give a sense of reality to it?

Someone already mentioned elsewhere, but I’m curious about two opportunities not mentioned in the post: building an online community based on the app, which could be a strong sales lead generator, or operating your own e-commerce platform to profit directly from the tech you created.

[notoriousjpg]

Like machismo i assume