[tyingq]

It's nicer than the original AMP setup, but still awful for publishers.

For any user that navigates to your AMP page from a Google search...

The publisher gives up the most important piece of screen real estate, and Google highjacks left/right swipes to navigate to your competitors. And, they hijack the back button post swipe too...back equals "back to Google"...not back to the page I swiped from.

It is pretty much like early AOL. A semi walled garden. It offers some speed benefit for users, but way more benefit to Google.

[bduerst]

What's the most important piece of screen real estate that they're giving up?

[tyingq]

The top. Top left is red hot on any heatmap that tracks eyeball movement. Google controls what goes there.