I don't see that as bad faith. Companies have weird diversity goals to do with physical features of their bodies and sexual preferences. Pedophiles are just part of that. They happen to be a marginalized group, but that's the thing about being marginalized, you get pushed to the margins and not advocated for by big companies and popular blogs.
Perhaps if you went back to the days of women's liberation and somebody said "what next, gays?" they'd get dismissed too. That might be right, but it's possible they really saw it as a serious issue before its time.