[s17n]

They had a pretty easy to understand value proposition - “our results are more useful than existing search engines’”.

“We have a different pricing model” is a lot less compelling. But it has worked before!

[herenorthere]

I'd respectfully disagree that that is the only difference. I've been through the BMC payment flow and would much prefer to use theirs over the competitor mentioned above. I wasn't even referring to the pricing model, although you're right, that is another difference too.