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by vinylkey 2391 days ago
How is this brand dilution?
1 comments
qxnqd 2391 days ago
Because Firefox is a browser, not a family of products. Well, now it is, but they already had a brand for their family of products: Mozilla.
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vinylkey 2391 days ago
They've been pivoting the Firefox name to encompass many privacy-minded tools for a while now. I would argue that a Firefox VPN strengthens that branding.

https://www.mozilla.org/en-US/firefox/

> Meet our family of products - Browsers

- Monitor

- Send

- Lockwise

- Pocket

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lmorchard 2391 days ago
Frankly, very few people know Mozilla. Many people know Firefox. There's been lots of brand research into this.

So, for many years now, "Firefox" has been morphing into a brand that encompasses many online tools beyond the browser that are all intended to be tied together by Mozilla's mission & manifesto.

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