[stcredzero]

That's a pretty stupid move on Apple's part, IMO. All everyone has to do is 1) put in the in-app purchase and 2) mark it up 43%.

There are people out there who are going to pay the 43% premium because it's slightly more convenient. Most people will be "smart shoppers" and "go to the Amazon page".

Then again, what are they doing? Think about it. They're looking oppressive, but in exchange they get better UX. Most people will circumvent it for better prices, but that doesn't tarnish Apple's UX image. In doing this, they're just following their current policy.

[msbarnett]

Supposedly the "Agency Model" that most publishers have moved to in their dealings with Amazon guarantee the publishers 70% of the purchase price of the book.

In which case marking the book up with a 43% premium wouldn't change anything; Apple would still eat 30% and the publishers would eat the other 70%.

[gte910h]

30% markup as "Shipping and Handling" :OD

[apress]

For most ebooks (those from all of the big 5 publishers except Random House), agency pricing means only publishers -- not Amazon, Sony or Barnes & Noble, can change or set the prices. And, as already been noted, publishers also get 70% of the price they set. So 30% to Apple equals nothing for anyone else...